AD Magazine October 2024

Sidera in AD: Innovation and Outdoor Design at a New Level

Sidera is featured in the October edition of AD, with a full page dedicated to the innovation that Sidera brings to the world of outdoor living.

The following article is curated by the editorial team at AD.

A New Light in Outdoor Spaces

Sidera, an innovative startup born from Euroflex’s experience in the awning component sector, redefines outdoor living with a design never seen before. By combining entirely new materials for awnings such as glass, mirrors, and light-infused colors, Sidera aims for leadership in the high-end market. Unique and exclusive, Sidera’s products are designed to create prestigious environments and enhance the aesthetic value of outdoor spaces. The patented ILE – INFINITY LED EXPERIENCE system originates from the R&D team’s studies on the potential of light: during the day, the ILE module integrates beautifully with the surrounding environment by reflecting the landscape. In the evening, it comes to life, creating a striking focal point thanks to the integrated LED lighting system, capable of producing a visual effect of lightness and “absence of matter,” crafting an apparently infinite space.

ILE represents the perfect fusion of technology and design, with stunning visual effects both day and night, transforming the awning into a distinctive and functional piece of furniture with modern and advanced lines. POLARIS, Sidera’s flagship product, incorporates the ILE modules both laterally and frontally, creating a unique environment in perfect harmony with the architectural context in which it is installed, maintaining a neutral, harmonious, and refined presence. At sunset, it becomes the centerpiece of a scene that comes to life, creating a captivating focal point.
ILE allows total control over the color and intensity of light across a wide range of shades, making POLARIS a tool for outdoor chromotherapy.

POLARIS is a blend of technical avant-garde and visual poetry.